tag:blogger.com,1999:blog-64039424583562117232024-02-17T02:12:00.186-08:00Dennis' BlogBusiness Coach, Entrepreneur, Branding, Leadership, Sales, Management, Marketing, Social Media, SEO, Technology, StartUp, Advertising, Small Business Expert. I specialize in helping others become more successful, businesses to be more efficient and profitable. #WeCanHelpDennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-6403942458356211723.post-54562349669234563082017-03-29T09:17:00.002-07:002017-06-17T16:57:12.832-07:00New: Start Using Video Marketing To Gain and Close More Prospects<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "times"; font-size: large;">Unless you’ve been hiding under a rock, or in the event you are totally out of the loop, you should know video is the hottest form of communication we have right now. Facebook, SnapChat, Instagram, Skype, Google Hangouts, FaceTime, Periscope and YouTube have come up and dominated the lines of communication in the last few years. The Live streaming platforms have gained some serious momentum over the past two years and will continue to do so.</span></div>
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<span style="font-family: "times"; font-size: large;">There’s some pretty heavy, behind the scenes, psychology going on with videos too, that you probably haven’t even considered. Well for your consideration I’m going to break it all down for you into simple terms so you can implement immediately.</span></div>
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<span style="font-family: "times"; font-size: large;">Most of us were born after television was invented. Most of us grew up with a TV set in our homes. I grew up with most of my friends & relatives who had black and white TVs. I grew up thinking The General Lee on the Dukes of Hazard was grey. No way in my young mind was that car bright Orange until I got my first lunchbox. We grew up getting our entertainment, and information from TV.</span></div>
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<span style="font-family: "times"; font-size: large;">I learned to count from Sesame Street. (Thanks Big Bird) I learned what animals were what from the Zoo and some books at school. And as I got older, I learned that the news anchors were authorities on information. In my mind, from childhood on it was programmed that whoever is on TV is very important.</span></div>
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<span style="font-family: "times"; font-size: large;">Also, I think it’s important to add that the #1 fear in Americans is public speaking. That’s right! We've got Lions, Tigers and Bears (Oh My) but people are more afraid to talk in public than they are any of that. For those of us that communicate with the public on a daily basis, it seems almost weird.</span></div>
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<span style="font-family: "times"; font-size: large;">Anyways, getting on video is a form of public speaking. Only to most people, it’s much worse! They are more scared of video than they are a room full of people. Matter of fact, I know public speakers who won’t do video. They hate video. People have a fear of watching themselves. They think it makes them look older, less attractive or even fat. You are almost always your toughest critic.</span></div>
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<span style="font-family: "times"; font-size: large;">Meanwhile, that can become a HUGE advantage for those of us who aren’t afraid to get on video! Right?</span></div>
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<span style="font-family: "times"; font-size: large;">If you’re like me and you think FEAR is only a four letter word, then video is wide open. You may not know this, but right now, Facebook and YouTube are going at it for video views. They are both trying to consume and host as much video content as possible. We are talking a battle of the Titans and it's happening now.</span></div>
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<span style="font-family: "times"; font-size: large;">This means you can take advantage of their competition, in multiple ways, by using video.</span></div>
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<span style="font-family: "times"; font-size: large;">1. Way number one is influence. When they see you on video they think of you as a person on TV who conquered their fear and is important.</span></div>
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<span style="font-family: "times"; font-size: large;">2. Way number two is getting YouTube and Facebook to help promote your content for FREE.</span></div>
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<span style="font-family: "times"; font-size: large;">3. Way three is a video sales pitch that works for you 24/7 without you having to do a thing. It's like having a clone of yourself who works 24 hours each day. You don't have to feed them, pay them and they don't sleep. It's a win-win.</span></div>
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<span style="font-family: "times"; font-size: large;">Now, you might think; okay but I don’t know what to make videos about or how to make them. That’s ok! That’s why I’m here and you’re reading this. I’m going to share with you an easy 5 step process to make cool videos. Because, after all, everything revolves around a 5 step process doesn’t it?</span></div>
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<span style="font-family: "times"; font-size: large;">This question needs to let them know, you know. Meaning this question let’s them know that you’re one of them, and that you understand their problem. It needs to repel the people who you DON’T want to watch your video and draw in those perfect prospects you’re making the video for.</span></div>
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<span style="font-family: "times"; font-size: large;">No matter the length of your video you need to bond with them before they will buy from you. The way to do this is to identify one problem (per video) and talk about how you, or better yet, one of your recent clients over came it using your stuff. Hopefully you made a video testimonial of that happy client.</span></div>
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<span style="font-family: "times"; font-size: large;">It’s likely, that if you did the research and know your market, there will be people watching the video who have the problem you address. They’ll trust you more if they can hear your voice and see you.</span></div>
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<span style="font-family: "times"; font-size: large;">This is the part where you show them how you or your recent client overcame what you mentioned in the previous step. Now, don’t confuse them with too much information. Give them the short version which should peak their interest.</span></div>
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<span style="font-family: "times"; font-size: large;">This is the simplest part of the whole process, and at the same time, the one most people screw up on. All you have to do with your call to action is simply ask if they’d like to get the results you got for you or your recent client, for themselves, with your help.</span></div>
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<span style="font-family: "times"; font-size: large;">If you’ve done all three previous steps correctly, this part should be a breeze. Make sure, that in your call to action you give them very specific (like you would for a Child) instructions on what to do and expect when they take action.</span></div>
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<span style="font-family: "times"; font-size: large;">You know how you’re supposed to ask for referrals from everyone, every chance you get? This is that part. After you’ve asked them for their business, you need to ask if they know anyone else you can help. After all, you are their best possible option, Right?</span></div>
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<span style="font-family: "times"; font-size: large;">So why wouldn’t they send referrals. All you have to do is end the video with “Please share this video via email or social media with coworkers and friends you know need to see it. Thanks in advance.”</span></div>
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<span style="font-family: "times"; font-size: large;">A call to action request for referral combo, Boom! I’ve been making videos forever and I wasn’t always as good as I am now (Still Not Great) and I didn’t have a fancy, internet marketing, 5 step process back then. All that aside, I still took action, it worked for me, it works for my clients, and it will work for you too.</span></div>
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<span style="font-family: "times"; font-size: large;">Thanks for reading. I really appreciate it and please share it with anyone you know it can help. Please leave questions or comments below and I will answer in a timely manner. Thanks again!</span></div>
Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-69556109780504019782017-01-12T00:51:00.000-08:002017-01-12T00:52:47.328-08:00Are your salespeople truly ready for Social Selling?<div style="background-color: white; border: 0px; color: #4a4a4a; font-family: Arial, sans-serif; font-size: 12px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; padding: 0px; vertical-align: baseline;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXRif6KmjK1F8lw_mfRs8WEUtCtvAS2jsza_4XQXZQepane22XsJWx-0GSOcF4lqck0a3LiEqw0kAU_Gv5ZphKXw_WQeveeXQWCawqWkykujfpNyGfCsGQ4VFzxEabEzwromAy4Plu5EJ/s1600/-0000000000000.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXRif6KmjK1F8lw_mfRs8WEUtCtvAS2jsza_4XQXZQepane22XsJWx-0GSOcF4lqck0a3LiEqw0kAU_Gv5ZphKXw_WQeveeXQWCawqWkykujfpNyGfCsGQ4VFzxEabEzwromAy4Plu5EJ/s400/-0000000000000.jpg" width="396" /></a></div>
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<div style="background-color: white; border: 0px; color: #4a4a4a; font-family: Arial, sans-serif; font-size: 12px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; padding: 0px; vertical-align: baseline;">
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<div style="background-color: white; border: 0px; color: #4a4a4a; font-family: Arial, sans-serif; font-size: 12px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; font-family: "times"; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">If I could give salespeople training in one thing and one thing only, I would pick any one of the ten things on this list before I would train them on "social selling." GASP.. I know, I know.. Let Me Explain! That does not mean I don't believe in "social selling", because I absolutely do, but todays salespeople need to master the basics of selling before advancing to the Expert Level. Here are ten important things sales professionals need to train on in no particular order.</span></div>
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<div style="background-color: white; border: 0px; color: #4a4a4a; font-family: Arial, sans-serif; font-size: 12px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; font-family: "times"; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">1. How to Set Appointments: There isn’t anything higher on this list because answering sales calls / cold calling and prospecting is what would improve most salespeople’s results faster than anything else. Phone Skills must be Great! Good will no longer suffice. Dialing for dollars says it all.</span></div>
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<span style="font-family: "times"; font-size: large;">2. Overcoming Objections: No matter how good you are, without the language and experience to deal with objections, you aren’t creating a win for your customer. If you let them win, they give you an opportunity. That's a win-win! Master your craft and approach each objection in an open manner. Help your customer and they will be happy.</span></div>
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<span style="font-family: "times"; font-size: large;">3. How to Differentiate Yourself From Others: I’ve never asked a salesperson what makes their company different and gotten an exact response, even when their manager believes they know. They don't. We cannot blame our sales team for not knowing, because we didn't properly train them. I think this is an easy one. Think about the things customers complain about, and do the exaxct opposite. It is okay to have fun. Be different.</span></div>
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<span style="font-family: "times"; font-size: large;">4. How to Negotiate: Most salespeople crumble at the first question about price. I’d teach them to negotiate based on value. Price is what something costs, Value is the products perceived worth, and these numbers are rarely the same. I have always lived by a simple rule of thumb that works well. If the product costs ten thousand dollars, build twenty thousand dollars in value. The customer perceives it's a good deal when value exceeds price.</span></div>
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<span style="font-family: "times"; font-size: large;">5. How to Understand What Makes an Opportunity: Unless your client agrees to pursue change with you, you don’t have an opportunity. We must learn to treat every opportunity with the same urgency as we treat a fresh up with a truckload of Cash!</span></div>
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<span style="font-family: "times"; font-size: large;">6. How to Follow The Process: Most companies don’t follow a process, and neither do their salespeople. I’d teach them why they should follow it and how it helps them win. If they follow the process and their paycheck grows larger as a result, they will buy in.</span></div>
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<span style="font-family: "times"; font-size: large;">7. How to Nurture Their Clients: Too little time, too many prospects. You have to focus on the clients for whom you create the most value. You need to nurture those relationships. Give your customers the VIP treatment, if you don't your competition will. </span></div>
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<span style="font-family: "times"; font-size: large;">8. How to Plan a Sales Call: Honestly, most salespeople don’t plan their sales calls at all. They end up winging it, and stuttering a lot. It’s a mistake to waste a client interaction. Those cost real monery, not monopoly.</span></div>
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<span style="font-family: "times"; font-size: large;">9. How to Qualify a Customer: Without understanding your client’s true needs, forget wants, it’s difficult to even present your case when negotiating, and it’s even more difficult to arrive at an acceptable solution.</span></div>
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<span style="font-family: "times"; font-size: large;">10. How to Gain Commitments: Most salespeople don’t know the commitments they need, and when they do, they don’t have the skill to gain those commitments. Once again, it's most always a lack of proper training. I’d teach them to close and watch them flourish. A-B-C</span></div>
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<span style="font-family: "times"; font-size: large;">I could add a couple dozen more examples to this list about where most salespeople struggle the most during the buying process. It is unfortunate, but from what I see on a daily basis, we as an industry are still not training our salespeople. They should be capable oh handling every step from answering the sales call to setting the appointment, and finally closing the deal. Yes they can!</span></div>
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<span style="font-family: "times"; font-size: large;">I think it's safe to say that each thing on this list will benefit the salespeople more than "social selling". If you want to build a personal brand try being very good at what you do to gain recognition. That will get people to notice you for all of the right reasons. Add the topics you would train on in the comments. Thanks for reading. </span></div>
Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-58960721419273373992016-12-07T09:44:00.002-08:002016-12-07T10:05:09.537-08:00Business Success: 24 Famous Entrepreneurs Share their Top Strategies<div>
<span style="color: #444444; font-family: "open sans" , "arial" , sans-serif;"><span style="background-color: white;">Original article published on preneurdigest - <a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/">http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/</a></span></span></div>
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By <a href="http://www.preneurdigest.com/author/preneurdigest_admin/" style="background-color: transparent; box-sizing: border-box; color: black; font-weight: 700; margin-right: 3px; text-decoration: none;">Saheed Oladele</a> - December 7, 2016</div>
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<span style="font-size: large;"> 17 min(s) read</span></div>
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<span style="font-size: large;">Business Success is an offspring of several strategies and famous entrepreneurs who manage successful businesses have adopted one or more of these strategies.</span></div>
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<span style="font-size: large;">Unfortunately, not all businesses yield to its applied strategy. Some work out while most don’t.</span></div>
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<span style="font-size: large;">According to <a href="http://fortune.com/2014/09/25/why-startups-fail-according-to-their-founders/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">fortune magazine</a>, nine out of ten startups fail.</span></div>
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<span style="font-size: large;"><a href="http://www.successharbor.com/percentage-businesses-fail-09092015/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">U.S. Census bureau also reported</a> that 400,000 new businesses are started every year in the USA, but 470,000 are dying.</span></div>
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<span style="font-size: large;">Do these alarming figures insinuate that there are no <a href="http://www.preneurdigest.com/8-essentials-winning-business-plan/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">successful businesses</a>? Or perhaps, that their figures are extremely negligible? Maybe.</span></div>
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<span style="font-size: large;">But, does that mean your “striving to succeed” business or startup is about to be among the “nines of tens” as highlighted by fortune magazine?</span></div>
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<div style="background-color: white; box-sizing: border-box; color: #222222; font-family: "Open Sans"; line-height: 26px; margin-bottom: 26px;">
<span style="font-size: large;">Or perhaps, among the 470,000 dying businesses as reported by U.S. census bureau? Absolutely not.</span></div>
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<span style="font-size: large;">Each business has it’s own working strategy for success. This strategy is a function of the type of business, demographics of business, customers behavior, product type, etc.</span></div>
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<span style="font-size: large;">I said “absolutely not” up there. Yes, that’s right. Why? Because I have varying answers to one of the most common questions asked by <a href="http://www.preneurdigest.com/lucrative-business-ideas-2016/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">small business owners and startup founders</a>…</span></div>
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<span style="font-size: large;"><br /></span></div>
<ul class="toc_list" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; color: #222222; font-family: "Open Sans"; list-style: none; margin: 1em 0px 0px; padding: 0px;">
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#8230what8217s_the_best_strategy_for_business_success" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">…what’s the best strategy for business success?</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Top_strategies_for_business_success_from_famous_entrepreneurs" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Top strategies for business success from famous entrepreneurs</span></a><ul style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; list-style: none; margin: 0px 0px 0px 1.5em; padding: 0px;">
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Alex_Krohn_of_GTmetrix" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Alex Krohn of GTmetrix</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Andrea_Loubier_of_Mailbird" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Andrea Loubier of Mailbird</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Ashutosh_Garg_of_Guardian_Pharmacy" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Ashutosh Garg of Guardian Pharmacy</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Brian_Halligan_of_HubSpot" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Brian Halligan of HubSpot</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Christopher_Gimmer_of_Snappa" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Christopher Gimmer of Snappa</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Cristian_Worthington_ofnbspMondoPlayer" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Cristian Worthington of MondoPlayer</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#David_Schneider_of_NinjaOutreach" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">David Schneider of NinjaOutreach</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><span style="font-size: large;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Dennis_Wagner_of_TheDennisWagner" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;">Dennis Wagner of TheDennisWagner</a>.com</span></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Gavin_Armstrong_of_Lucky_Iron_Fish" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Gavin Armstrong of Lucky Iron Fish</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Gavin_Edley_of_Vitalife_Group" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Gavin Edley of Vitalife Group</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Jeet_Banerjee_ofnbspJeetBanerjee" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Jeet Banerjee of JeetBanerjee</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Marc_Guberti_of_MarcGuberti" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Marc Guberti of MarcGuberti</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Mark_Babbitt_of_YouTern" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Mark Babbitt of YouTern</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Nicolas_Cole_of_NicolasCole" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Nicolas Cole of NicolasCole</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Niraj_Ranjan_Rout_of_Hiver" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Niraj Ranjan Rout of Hiver</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Richard_Sheridan_of_Menlo_Innovations" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Richard Sheridan of Menlo Innovations</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Sally_Elbassirnbspof_Passport_Plates" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Sally Elbassir of Passport & Plates</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Sam_Hurley_of_OPTIM-EYEZ" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Sam Hurley of OPTIM-EYEZ</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Scott_Eddy_of_MrScottEddy" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Scott Eddy of MrScottEddy</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Sean_Smith_of_SimpleTiger" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Sean Smith of SimpleTiger</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Sujan_Patel_of_Web_Profits" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Sujan Patel of Web Profits</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Tim_Hughes_of_nbspDigital_Leadership_Associates" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Tim Hughes of Digital Leadership Associates</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Warren_Whitlock_ofnbspWarrenWhitlock" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Warren Whitlock of WarrenWhitlock</span></a></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Wendy_Keller_of_Keller_Media" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Wendy Keller of Keller Media</span></a></li>
</ul>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box; line-height: 26px; list-style: none; margin: 0px; padding: 0px;"><a href="http://www.preneurdigest.com/famous-entrepreneurs-top-strategies/#Final_thought_on_the_top_strategies_for_business_success_shared_by_famous_entrepreneurs" style="box-sizing: border-box; color: #413f85; text-decoration: none; text-shadow: none;"><span style="font-size: large;">Final thought on the top strategies for business success shared by famous entrepreneurs</span></a></li>
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<h2 style="background-color: white; box-sizing: border-box; color: #111111; font-family: Roboto, sans-serif; line-height: 38px; margin: 30px 0px 20px;">
<span id="8230what8217s_the_best_strategy_for_business_success" style="box-sizing: border-box;"><span style="font-size: large;">…what’s the best strategy for business success?</span></span></h2>
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<span style="font-size: large;">This piece gathers in one place, top strategies adopted by some famous entrepreneurs to grow their businesses.</span></div>
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<span style="font-size: large;">Hey, don’t get me wrong. I didn’t pick up their quotes somewhere. I took the time to ask each of them what their top strategy is.</span></div>
<div style="background-color: white; box-sizing: border-box; color: #222222; font-family: "Open Sans"; line-height: 26px; margin-bottom: 26px;">
<span style="font-size: large;">They were all asked the same question, <b style="box-sizing: border-box;">“What’s the top strategy for your business’s success?”</b>.</span></div>
<div style="background-color: white; box-sizing: border-box; color: #222222; font-family: "Open Sans"; line-height: 26px; margin-bottom: 26px;">
<span style="font-size: large;">Their responses are arranged in an alphabetically ascending order (A-Z) of the name of each famous entrepreneur.</span></div>
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<span style="font-size: large;">I hope you’ll gain from it as much as I did. Happy reading!</span></div>
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<span style="font-size: large;"><span id="more-2309" style="box-sizing: border-box;"></span></span></div>
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<span id="Top_strategies_for_business_success_from_famous_entrepreneurs" style="box-sizing: border-box;"><span style="font-size: large;">Top strategies for business success from famous entrepreneurs</span></span></h2>
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<span id="Alex_Krohn_of_GTmetrix" style="box-sizing: border-box;"><span style="font-size: large;">Alex Krohn of GTmetrix</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Alex-Krohn-of-GTmetrix.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Alex Krohn of GTmetrix" class="td-modal-image alignleft wp-image-2355 size-full" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Alex-Krohn-of-GTmetrix.jpg" height="108" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="96" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Alex is the founder and CEO of <a href="http://gtmetrix.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">GTmetrix</a></span></em></div>
<div style="background-color: white; box-sizing: border-box; color: #222222; font-family: "Open Sans"; line-height: 26px; margin-bottom: 26px;">
<span style="font-size: large;">“The best strategy for us was focusing on simplicity. Make it easy for customers to use your product and you make it easy for them to see your value.</span></div>
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<span style="font-size: large;">From our features, user interface, and organization of data, we strive to deliver something simple to understand, so that their interactions with us feel natural and organic.”</span></div>
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<h3 style="background-color: white; box-sizing: border-box; color: #111111; font-family: Roboto, sans-serif; line-height: 30px; margin: 27px 0px 17px;">
<span id="Andrea_Loubier_of_Mailbird" style="box-sizing: border-box;"><span style="font-size: large;">Andrea Loubier of Mailbird</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/andrea-mail-bird.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="andrea-mail-bird" class="td-modal-image alignleft wp-image-2350 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/andrea-mail-bird-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Andrea Loubier is a travel addict, who is obsessed with spicy food. A third culture kid who is crazy passionate about entrepreneurial initiatives for women, improving the unification of online communication and building businesses from the ground up. Andrea is a thought leader for startups founded by brilliant women in Southeast Asia. She is the CEO of <a href="https://www.getmailbird.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Mailbird</a>.</span></em></div>
<div style="background-color: white; box-sizing: border-box; color: #222222; font-family: "Open Sans"; line-height: 26px; margin-bottom: 26px;">
<span style="font-size: large;">“Hire the right people first and foremost, success is all about the people you hire and how they contribute to the bigger end goal of growing your business into an internationally recognized product and brand that makes people’s lives just a little, or a hell of a lot better.</span></div>
<div style="background-color: white; box-sizing: border-box; color: #222222; font-family: "Open Sans"; line-height: 26px; margin-bottom: 26px;">
<span style="font-size: large;">That is the top strategy, finding the right people for your business. It doesn’t always mean the best, sometimes it means the most motivated, creative, flexible, or adaptable to rapid change. They contribute to the betterment of the entire team, never stop innovating the process, and continue to learn.”</span></div>
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<span id="Ashutosh_Garg_of_Guardian_Pharmacy" style="box-sizing: border-box;"><span style="font-size: large;">Ashutosh Garg of Guardian Pharmacy</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/110228-Ashutosh-Garg-from-Guardian.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Ashutosh Garg famous entrepreneurs " class="td-modal-image alignleft wp-image-2410 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/110228-Ashutosh-Garg-from-Guardian-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;"><a href="http://www.ashutoshgarg.in/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Ashutosh Garg</a> founded <a href="https://www.guardiannutrition.in/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Guardian Pharmacy</a> in India in 2003 and grew it to the second largest pharmacy chain in India. He also brought in GNC as a partner to India. He exited from the company he founded in August 2016.</span></em></div>
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<span style="font-size: large;">“For any business to succeed, assuming that the business idea is viable and the entrepreneur is well funded, the primary strategy for success is to put together a strong and effective management team.</span></div>
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<span style="font-size: large;">Good teams have the capability to deliver in tough environments and against all odds that most Startups face in the early days. The entrepreneur has to lead from the front and ensure that the key management team members are managed personally and retained at all cost.”</span></div>
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<span id="Brian_Halligan_of_HubSpot" style="box-sizing: border-box;"><span style="font-size: large;">Brian Halligan of HubSpot</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/BrianInc-1.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="BRIAN HALLIGAN" class="td-modal-image alignleft wp-image-2388 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/BrianInc-1-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Brian Halligan is Co-founder and CEO of <a href="http://hubspot.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">HubSpot</a>, a marketing and sales software company based in Cambridge, MA. He has co-authored two books and teaches at MIT’s Sloan School of Management.</span></em></div>
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<span style="font-size: large;">“It’s important for today’s founders and CEOs to get up close and personal with customers to better understand their habits and motivations. Find out what motivates customers, where they get news, who they consult for advice, how they shop and buy, and why they ultimately purchase (or don’t).</span></div>
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<span style="font-size: large;">Next, don’t compromise what you or your company stand for based on the opinion of others — always remain true to your foundational principles. Lastly, above all else, don’t sweat the small stuff — you’re going to make mistakes. Lots of them. As long as you learn from mistakes and course-correct while the problem is still small, it’s all part of the entrepreneurial journey.”</span></div>
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<span id="Christopher_Gimmer_of_Snappa" style="box-sizing: border-box;"><span style="font-size: large;">Christopher Gimmer of Snappa</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Christopher-Gimmer.jpeg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Christopher Gimmer" class="td-modal-image alignleft wp-image-2353 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Christopher-Gimmer-150x150.jpeg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/Christopher-Gimmer-150x150.jpeg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Christopher-Gimmer.jpeg 300w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Christopher Gimmer is a marketer and entrepreneur from Ottawa, Canada.Currently, he’s the co-founder and CEO of <a href="http://snappa.io/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Snappa</a></span></em></div>
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<span style="font-size: large;">“I don’t think there’s one formula or strategy that guarantees success. I think founders should focus on making daily progress and committing themselves to the journey. As long as you’re continuing to improve and make progress, you can’t lose.”</span></div>
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<span id="Cristian_Worthington_ofnbspMondoPlayer" style="box-sizing: border-box;"><span style="font-size: large;">Cristian Worthington of MondoPlayer</span></span></h3>
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<a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/cristian-worthington.jpeg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="cristian-worthington" class="td-modal-image alignleft wp-image-2320 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/cristian-worthington-150x150.jpeg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/cristian-worthington-150x150.jpeg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/cristian-worthington-300x300.jpeg 300w, http://www.preneurdigest.com/wp-content/uploads/2016/11/cristian-worthington.jpeg 400w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Cristian is a founder of 5 startups with extensive experience in the software industry. Most recently, He is the CEO of <a href="http://mondotag.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">MondoTag Inc</a>., a company that has released a revolutionary new video technology that will change the way people discover and share video.</span></em></div>
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<span style="font-size: large;">“In every business I’ve owned, there has always been one enduring question, “What are the customers thinking?”. Our job as entrepreneurs is to please our market, which is impossible if we don’t have a solid connection with our customers.</span></div>
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<span style="font-size: large;">Using social media Content Marketing strategy, we’ve been able to engage our customers in ways we’ve never done before.</span></div>
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<span style="font-size: large;">People are more likely to send a DM or message on Twitter or Facebook than send an email or make a phone call. The spontaneity of social media makes it the ideal tool for reading the minds of your customers.”</span></div>
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<span id="David_Schneider_of_NinjaOutreach" style="box-sizing: border-box;"><span style="font-size: large;">David Schneider of NinjaOutreach</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/dave-schneider.png" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="dave schneider" class="td-modal-image alignleft wp-image-2346 size-full" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/dave-schneider.png" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">David Schneider is the co-founder of <a href="http://ninjaoutreach.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">NinjaOutreach</a>, an innovative new Blogger Outreach software for marketers. He writes about business and entrepreneurship and enjoys travel.</span></em></div>
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<span style="font-size: large;">“My top strategy is showing up every day and doing my work! Surprising, I know. But in reality, the hardest thing about being an entrepreneur is to show up every day, even on days when things are not going well, and get your work done.</span></div>
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<span style="font-size: large;">And not just days, but weeks, months, and years. If you show up every day and work hard, you have a much better chance of success.”</span></div>
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<span id="Dennis_Wagner_of_TheDennisWagner" style="box-sizing: border-box;"><span style="font-size: large;">Dennis Wagner of TheDennisWagner.com</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Dennis Wagner" class="td-modal-image alignleft wp-image-2421 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner-150x150.jpg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner-150x150.jpg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner-300x300.jpg 300w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner-768x768.jpg 768w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner-600x600.jpg 600w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner-696x696.jpg 696w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner-420x420.jpg 420w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Dennis-Wagner.jpg 832w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Top Ranked Business Coach, Consultant, Serial Entrepreneur, Branding, Leadership, Sales, Management, Marketing, Social Media, SEO, Technology, StartUp, Advertising and Small Business Expert. President & CEO at <a href="http://thedenniswagner.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">TheDennisWagner</a>. Drone Pilot at PeriscopeTV. Blogger, Contributor and Lifelong student.</span></em></div>
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<span style="font-size: large;">“Top business strategy: We always put our clients’ true needs first no matter what. We never try to sell them anything that will not benefit them with a good (ROI) Return On Investment or improve their efficiencies beginning in days or weeks, not months or years.</span></div>
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<span style="font-size: large;">We treat our clients as we want to be treated. They know this, and it helps us build a mutual trust. That trust is a huge key to success in any business relationship. When people trust you they will do business with you.</span></div>
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<span style="font-size: large;">We help our clients implement a real-world business process that is proven to work and we have the data to back it up. Business is no longer a guessing game. You don’t throw several different forms of the process against the wall and hope it sticks. We use data to form a plan of action that will work the first time.</span></div>
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<span style="font-size: large;">We then help the clients implement it into their current business model, we train their staff on the differences in process, explain the benefits, and teach them how to use it to help them be more successful in their day to day workload. No smoke and mirrors, just real techniques, campaigns, training, consulting and a process that works.</span></div>
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<span style="font-size: large;">It makes it very simple when you put the clients’ need first.”</span></div>
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<span id="Gavin_Armstrong_of_Lucky_Iron_Fish" style="box-sizing: border-box;"><span style="font-size: large;">Gavin Armstrong of Lucky Iron Fish</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Gavin-Armstrong-2016-07-26-WEB-004.jpeg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="gavin armstrong" class="td-modal-image alignleft wp-image-2439 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Gavin-Armstrong-2016-07-26-WEB-004-150x150.jpeg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Dr. Gavin Armstrong is a passionate advocate and activist against hunger and malnutrition, and the Founder and CEO of <a href="http://www.luckyironfish.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Lucky Iron Fish</a>, a rapidly growing and widely respected B Corp-certified business.</span></em></div>
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<span style="font-size: large;">“Hands down, not letting ourselves be guided by our predispositions and assumptions, and instead, making an effort to fully understand our customers’ needs and behaviors, was a true game-changer for Lucky Iron Fish.</span></div>
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<span style="font-size: large;">Once we sought the help of trusted third parties in Cambodia to generate buy-in among our consumer base and integrated the fish into our brand and design — a symbol for luck in Cambodian culture — we saw adoption and persistence rates increase significantly.”</span></div>
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<span id="Gavin_Edley_of_Vitalife_Group" style="box-sizing: border-box;"><span style="font-size: large;">Gavin Edley of Vitalife Group</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/gavin-edley.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Gavin Edley famous entrepreneurs " class="td-modal-image alignleft wp-image-2408 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/gavin-edley-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Gavin Edley is CEO of Vitalife Group, which includes Vitalife Health and Love Health Hate Waste. He also owns <a href="http://www.gavinedley.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">GavinEdley</a> and the Udemy course ‘Fast Track Entrepreneur: Start Your Own Online Business’ – both of which are designed to help people start and grow their own business from scratch.</span></em></div>
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<span style="font-size: large;"><em style="box-sizing: border-box;">“</em>Be adaptable. At the start of our business, I was quite idealistic in thinking I could impose my own plans and business direction on the market, but I learned very quickly that your business strategy had to adapt to the market.</span></div>
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<span style="font-size: large;">Don’t be precious about your plans when starting out, expect them to change quickly, and be prepared to alter them in order to survive and thrive.”</span></div>
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<span id="Jeet_Banerjee_ofnbspJeetBanerjee" style="box-sizing: border-box;"><span style="font-size: large;">Jeet Banerjee of JeetBanerjee</span></span></h3>
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<a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Jeet-Banerjee.jpeg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Jeet Banerjee" class="td-modal-image alignleft wp-image-2316 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Jeet-Banerjee-150x150.jpeg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/Jeet-Banerjee-150x150.jpeg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Jeet-Banerjee-300x300.jpeg 300w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Jeet-Banerjee.jpeg 400w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;"><a href="http://jeetbanerjee.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Jeet Banerjee</a> is a 23-year-old serial entrepreneur, TEDx speaker, digital marketing consultant, and best-selling author.</span></em></div>
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<span style="font-size: large;">“My top strategy is delegation. It’s tough for many business owners to put others in charge of tasks, but you have to know your strengths and weaknesses as an entrepreneur.</span></div>
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<span style="font-size: large;">Find the things you’re great at and focus your time on that and delegate other areas of your businesses to other individuals who are great at it. By doing this, you put yourself in a position to grow faster and accomplish so much more.”</span></div>
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<span id="Marc_Guberti_of_MarcGuberti" style="box-sizing: border-box;"><span style="font-size: large;">Marc Guberti of MarcGuberti</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Mark-Guberti.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Marc Guberti famous entrepreneurs" class="td-modal-image alignleft wp-image-2406 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Mark-Guberti-150x150.jpg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/Mark-Guberti-150x150.jpg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Mark-Guberti-300x300.jpg 300w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Mark-Guberti.jpg 400w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Marc Guberti is an 18-year-old entrepreneur, social media expert, and CEO of <a href="http://marcguberti.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">MarcGuberti</a>.</span></em></div>
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<span style="font-size: large;">“Social media is my business’ strong suit. My approach is to provide massive value on a consistent and frequent basis. When people reply to my posts, I reply back. Interaction is my golden rule. I interact with as many people in my audience as I can, and I’ll also interact with like-minded people outside of my audience.</span></div>
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<span style="font-size: large;">These people then go to my social media profiles, learn more about what I do, and start reading through my content. I promote my landing page at least once per day depending on the social network to develop the relationship further. I constantly ask myself how I can grow my email list from my social media efforts.”</span></div>
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<span id="Mark_Babbitt_of_YouTern" style="box-sizing: border-box;"><span style="font-size: large;">Mark Babbitt of YouTern</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/mark.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Mark Babbitt" class="td-modal-image alignleft wp-image-2420 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/mark-150x150.jpg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/mark-150x150.jpg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/mark-300x300.jpg 300w, http://www.preneurdigest.com/wp-content/uploads/2016/11/mark.jpg 400w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Mark Babbitt is the founder and CEO of <a href="http://youtern.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">YouTern</a>.</span></em></div>
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<span style="font-size: large;">“The strategy that has been the biggest difference maker for my businesses? Building community.</span></div>
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<span style="font-size: large;">In today’s marketplace, no one wants to hear what you say about your business. Instead, they want to hear from your employees and existing customers. And some of the most influential organizations today are aligning those potential brand ambassadors in a community bonded by a common purpose.</span></div>
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<span style="font-size: large;">From within those communities comes objective input about your product or service and innovative ideas that help your business compete. More importantly, members of the community become advocates of your brand by providing testimonials online.</span></div>
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<span style="font-size: large;">Welcome to the ‘Testimonial Economy.'”</span></div>
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<h3 style="background-color: white; box-sizing: border-box; color: #111111; font-family: Roboto, sans-serif; line-height: 30px; margin: 27px 0px 17px;">
<span id="Nicolas_Cole_of_NicolasCole" style="box-sizing: border-box;"><span style="font-size: large;">Nicolas Cole of NicolasCole</span></span></h3>
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<a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="nicolascolebio" class="td-modal-image alignleft wp-image-2311" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-150x150.jpg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-150x150.jpg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-300x300.jpg 300w, http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-768x768.jpg 768w, http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-1024x1024.jpg 1024w, http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-600x600.jpg 600w, http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-696x696.jpg 696w, http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-1068x1069.jpg 1068w, http://www.preneurdigest.com/wp-content/uploads/2016/11/nicolascolebio-420x420.jpg 420w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;"><a href="http://nicolascole.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Nicolas Cole</a> is an author, columnist for Inc Magazine, entrepreneur, and speaker. He has had work published in TIME, Forbes, Fortune, Business Insider, Entrepreneur, The Huffington Post, and more. He is a Top Writer on Quora with over 14,000,000 total views and is best known for writing about self-improvement.</span></em></div>
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<span style="font-size: large;">“Give first and ask the third. I have been extremely fortunate to have built an incredible following online, and collaborated with some of the most well-known entrepreneurs and thought leaders in various industries.</span></div>
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<span style="font-size: large;">And the reason for that is because I have always offered to share my own knowledge and extend my own network first. By looking for ways to provide value out the gate, people respond much more willingly than if you walk around asking people for things. It’s about giving. Give, give, give, and then find ways to collaborate that are mutually beneficial.”</span></div>
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<span id="Niraj_Ranjan_Rout_of_Hiver" style="box-sizing: border-box;"><span style="font-size: large;">Niraj Ranjan Rout of Hiver</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Niraj_Headshot.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Niraj" class="td-modal-image alignleft wp-image-2351 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Niraj_Headshot-150x150.jpg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/Niraj_Headshot-150x150.jpg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Niraj_Headshot.jpg 200w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Niraj is the founder of <a href="http://hiverhq.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Hiver</a>, an app that turns Gmail into a powerful customer support and collaboration tool. He works on programming, customer support and sales, and also contributes to design and UI.</span></em></div>
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<span style="font-size: large;">“I would say one of the most important, yet often overlooked, success strategy is pure design thinking. The more your product decisions are generated from the thoughts and insights of your users, the more useful those decisions are going to be.</span></div>
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<span style="font-size: large;">We hit the market with just a skeletal idea for Hiver and we used the data, feedbacks, and reviews from our initial set of customers to refine our product and add new features. This way of using design thinking and empathetic reasoning to constantly improve your product allows you to focus your efforts on building a solution that is actually needed by your customers, instead of building whatever and throwing it out into the market. It does wonders for your ROI as well.”</span></div>
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<span id="Richard_Sheridan_of_Menlo_Innovations" style="box-sizing: border-box;"><span style="font-size: large;">Richard Sheridan of Menlo Innovations</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Rich-300dpi.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Rich Sheridan famous entrepreneurs" class="td-modal-image alignleft wp-image-2405 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Rich-300dpi-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Rich Sheridan is the CEO of <a href="http://menloinnovations.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Menlo Innovations</a>.</span></em></div>
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<span style="font-size: large;">“When Simon Sinek delivered his famous “<a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action&source=gmail&ust=1480853397698000&usg=AFQjCNFLyV5OR8UxxpRmzfmsDEXXT_10Tg" href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">start with why</a>” talk we realized we had danced on this dance floor for years, but were never fully specific about our <i style="box-sizing: border-box;">why</i>. We would eventually get to our <i style="box-sizing: border-box;">why</i> but we never <i style="box-sizing: border-box;">started with why. </i>When we did, it changed everything.We began speaking about a culture intentionally focused on the business value of joy, and that our joyful focus was external to the company, our</span></div>
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<span style="font-size: large;">We began speaking about a culture intentionally focused on the business value of joy, and that our joyful focus was external to the company, our <i style="box-sizing: border-box;">why</i> was to<i style="box-sizing: border-box;"> end to human suffering in the world as it relates to technology</i> by bringing joy back to the world of software design and development.</span></div>
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<span style="font-size: large;">In December 2013, when my book <a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.youtube.com/watch?v%3DZQ8Fxk9vEYk&source=gmail&ust=1480853397698000&usg=AFQjCNEy-G26l-fO9eHX1TJCNPf7QHXptw" href="https://www.youtube.com/watch?v=ZQ8Fxk9vEYk" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Joy, Inc.</a> hit the shelves, my talks around the world, and the visitor counts of people who make the trek to see our culture in action went through the roof. Now 3,000 to 4,000 people a year come to spend anywhere from 2 hours to five days studying us, learning from us, and engaging us to help us bring joy to their work cultures.</span></div>
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<span style="font-size: large;">This is all fostered by a very intentional culture of storytelling where each story captures and retells a view of our systematic, structured and energizing way to deliver quality and delight to our clients who engage us to design and develop their software product or service. Now the fastest-growing parts of our business are cultural transformation initiatives from some of the largest companies on the planet.”</span></div>
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<span id="Sally_Elbassirnbspof_Passport_Plates" style="box-sizing: border-box;"><span style="font-size: large;">Sally Elbassir of Passport & Plates</span></span></h3>
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<a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/san-sebastian-profile-pic.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Sally Elbassir" class="td-modal-image alignleft wp-image-2337 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/san-sebastian-profile-pic-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Sally has been a traveler from the start. She boarded her first flight when she was just 10 days old and hasn’t stopped traveling since. She’s a firm believer that local food and travel experiences are the best forms of education. Sally shares her adventures and tips on <a href="http://passportandplates.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Passports & Plates</a>.</span></em></div>
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<span style="font-size: large;">“As a blogger, I have to wear many hats. I’m my own content creator, marketer, business developer, and financial expert. Project management tools have been crucial in helping me organize my time and to-do list.</span></div>
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<span style="font-size: large;">It’s easy to get lost in a never-ending to-do list, but by separating and prioritizing my project, I’m able to get urgent items done as soon as possible and save (or even outsource) less urgent items for later.”</span></div>
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<span id="Sam_Hurley_of_OPTIM-EYEZ" style="box-sizing: border-box;"><span style="font-size: large;">Sam Hurley of OPTIM-EYEZ</span></span></h3>
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<a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/sam-hurley.png" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="sam hurley" class="td-modal-image alignleft wp-image-2338 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/sam-hurley-150x150.png" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Sam Hurley, Founder of <a href="https://optim-eyez.co.uk/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">OPTIM-EYEZ</a>.</span></em></div>
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<span style="font-size: large;">“My top strategy for success is building relationships. Without them, you will struggle. With them, your business will flourish.</span></div>
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<span style="font-size: large;">Make the right connections with the right minds at the right time and actually invest in these people. In return, they will be more than willing to help you out when you need them. Business isn’t easy – but a solid network takes you to heights you would never have once imagined.”</span></div>
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<span id="Scott_Eddy_of_MrScottEddy" style="box-sizing: border-box;"><span style="font-size: large;">Scott Eddy of MrScottEddy</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/CFYkll3W8AA-eCt.jpg_large.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Scott Eddy" class="td-modal-image alignleft wp-image-2386 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/CFYkll3W8AA-eCt.jpg_large-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;"><a href="http://www.mrscotteddy.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Scott Eddy</a> is from Miami, ex-stockbroker, now top 10 social media influencer for the travel industry.</span></em></div>
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<span style="font-size: large;">“Be completely transparent. That goes for your business strategy with employees and clients. The transparency will carry over into your success.</span></div>
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<span style="font-size: large;">Make it known that transparency goes for everyone. From the CEO down, it is a two-way communication street. When you implement it throughout the entire company, it becomes more about teamwork than about a focus on any one individual.”</span></div>
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<span id="Sean_Smith_of_SimpleTiger" style="box-sizing: border-box;"><span style="font-size: large;">Sean Smith of SimpleTiger</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/Sean-Smith.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Sean Smith" class="td-modal-image alignleft wp-image-2391 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/Sean-Smith-150x150.jpg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/Sean-Smith-150x150.jpg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/Sean-Smith.jpg 225w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Sean is Co-Founder, COO & Consultant at <a href="http://simpletiger.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">SimpleTiger LLC</a></span></em></div>
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<span style="font-size: large;">“I’m convinced that the tighter you hold on to things, the worse they fall apart. That being said, hire when you’re exhausted, hire where you feel the biggest friction is, and let the person you hire have the autonomy to adjust that role and make the processes surrounding that role better.</span></div>
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<span style="font-size: large;">This has been massive for us, and the growth of SimpleTiger.”</span></div>
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<span id="Sujan_Patel_of_Web_Profits" style="box-sizing: border-box;"><span style="font-size: large;">Sujan Patel of Web Profits</span></span></h3>
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<a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/sujan-patel.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="sujan-patel" class="td-modal-image alignleft wp-image-2319 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/sujan-patel-150x150.jpg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/sujan-patel-150x150.jpg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/sujan-patel-300x300.jpg 300w, http://www.preneurdigest.com/wp-content/uploads/2016/11/sujan-patel-420x420.jpg 420w, http://www.preneurdigest.com/wp-content/uploads/2016/11/sujan-patel.jpg 500w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Sujan Patel is the co-founder of <a href="http://webprofits.agency/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;" title="content promotion">Web Profits</a>, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. He has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.</span></em></div>
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<span style="font-size: large;">“My top strategy is to work my butt off. Being an entrepreneur, you have your wins and losses, and neither come easy. Most entrepreneurs I see simply don’t work hard enough to see their ideas or dreams come true (or fail at it). So work hard, focus on executing and when you fail, because you will fail, get back up and keep going.”</span></div>
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<span style="font-size: large;">So work hard, focus on executing, and when you fail because you will fail, get back up and keep going.”</span></div>
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<span id="Tim_Hughes_of_nbspDigital_Leadership_Associates" style="box-sizing: border-box;"><span style="font-size: large;">Tim Hughes of Digital Leadership Associates</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/tim-hughes.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="tim hughes" class="td-modal-image alignleft wp-image-2385 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/tim-hughes-150x150.jpg" height="150" sizes="(max-width: 150px) 100vw, 150px" srcset="http://www.preneurdigest.com/wp-content/uploads/2016/11/tim-hughes-150x150.jpg 150w, http://www.preneurdigest.com/wp-content/uploads/2016/11/tim-hughes.jpg 224w" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Tim Hughes is the co-founder of <a href="http://www.digitalleadershipassociates.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Digital Leadership Associates</a></span></em></div>
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<span style="font-size: large;">“The top strategy is… To get close to your customer. Understand their wants and needs and personalize a service around it. Customers are also a great source of innovation, one of the services we offer, was suggested to us by a prospect and we now offer that to other companies.”</span></div>
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<span id="Warren_Whitlock_ofnbspWarrenWhitlock" style="box-sizing: border-box;"><span style="font-size: large;">Warren Whitlock of WarrenWhitlock</span></span></h3>
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<em style="box-sizing: border-box;"><a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/WarrenWhitlock-book.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="warren whitlock" class="td-modal-image alignleft wp-image-2384 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/WarrenWhitlock-book-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></em></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;"><a href="http://warrenwhitlock.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Warren Whitlock</a> is a digital business development strategist. He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.</span></em></div>
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<span style="font-size: large;">“Most entrepreneurs I meet are lacking in math and accounting skills.</span></div>
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<span style="font-size: large;">Make sure you set goals with numbers that you know you can measure. Learn enough accounting to know the difference between revenues, gross profit, net profit, fixed and incremental costs.</span></div>
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<span style="font-size: large;">Most important. Estimate the lifetime value of customer and cost of acquisition. You can always increase the value over time, but you won’t be around if you can’t pick up new customers at a profit.”</span></div>
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<span id="Wendy_Keller_of_Keller_Media" style="box-sizing: border-box;"><span style="font-size: large;">Wendy Keller of Keller Media</span></span></h3>
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<a href="http://www.preneurdigest.com/wp-content/uploads/2016/11/375-wide.jpg" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;"><span style="font-size: large;"><img alt="Wendy Keller" class="td-modal-image alignleft wp-image-2343 size-thumbnail" src="http://www.preneurdigest.com/wp-content/uploads/2016/11/375-wide-150x150.jpg" height="150" style="border: 0px; box-sizing: border-box; display: block; float: left; height: auto; margin: 6px 24px 21px 0px; max-width: 100%;" width="150" /></span></a></div>
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<em style="box-sizing: border-box;"><span style="font-size: large;">Wendy Keller is the CEO and Senior Literary Agent at <a href="http://www.kellermedia.com/" style="background-color: transparent; box-sizing: border-box; color: #cb9558; text-decoration: none;">Keller Media</a>. Keller </span><span style="font-size: 15px;">Media Inc. sells good books to major publishers worldwide. Having a good idea for a book is one thing. The agency has sold +1200 books since 1989, including 16 New York Times best sellers and 9 international best sellers.</span></em></div>
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“My “Top” Strategy: <strong style="box-sizing: border-box;">Listen harder.</strong> Ask more questions. Take — and review — your notes. Listening with your ears and guts will help you decide with whom you should — and how far you can take them toward their own goals; it will help you notice trouble (or troubled) clients before you get in too far to exit; it will help you give people exactly what they want in the way that they want it.”</div>
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<span id="Final_thought_on_the_top_strategies_for_business_success_shared_by_famous_entrepreneurs" style="box-sizing: border-box;">Final thought on the top strategies for business success shared by famous entrepreneurs</span></h2>
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In summary, as the famous entrepreneurs have revealed; resilience, transparence, determination, full customers’ understanding, simplicity, task delegation, consistently creating value, networking, pure design thinking, building a community, accounting skills, creating a to-do list, hard work, flexibility, outsourcing where and when neccesary, careful listening, teamwork, and continuity are top strategies for business success.</div>
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Apply these strategies and pilot your business to the dream land.</div>
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<em style="box-sizing: border-box;">PS: If you found this post useful, kindly use the share button(s) to help someone else out there. Cheers!</em></div>
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Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com1Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-9472536880873842352016-11-24T01:55:00.000-08:002017-11-08T02:15:21.735-08:00Business Rankings, Honors and Awards for November 2016<div style="background-color: white; border: 0px; color: #4a4a4a; font-family: Arial, sans-serif; font-size: 12px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; padding: 0px; vertical-align: baseline;">
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<span style="font-family: "times"; font-size: large;">Once again, It is truly an honor to be recognized multiple times each year for the things that I </span><span style="border: 0px; font-family: "times"; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">am so passionate about, but that is not why I do what I do. I strive to help each </span><span style="border: 0px; font-family: "times"; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">and every person that I come in contact with to become more </span><span style="border: 0px; font-family: "times"; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">successful. Always leave people or things better than you found them.</span></div>
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<span style="font-family: "times"; font-size: large;">Whatever it takes!</span></div>
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<span style="font-family: "times"; font-size: large;">These continuous honors are not mine alone. I have been very fortunate to be </span><span style="font-family: "times"; font-size: large;">surrounded by great people who constantly push me to be the best I can </span><span style="font-family: "times"; font-size: large;">be. To all of the people who helped me along the way, "Thank you!" Here is to an even better 2017.</span></div>
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<span style="font-family: "times"; font-size: large;">Sincerely,</span></div>
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<span style="font-family: "times"; font-size: large;">Dennis Wagner</span></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 BUSINESS COACH </span></div>
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Ranked #1 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Business-Coach-to-Follow-on-Twitter.html">Business Coach</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 MANAGEMENT EXPERTS</span></div>
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Ranked #1 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Management-Experts-to-Follow-on-Twitter.html">Management Expert</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 BRANDING EXPERTS</span></div>
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Ranked #1 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Branding-Experts-to-Follow-on-Twitter.html">Branding Expert</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 STARTUP EXPERTS</span></div>
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Ranked #1 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Startup-Experts-to-Follow-on-Twitter.html">Startup Expert</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 MARKETERS</span></div>
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Ranked #1 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Marketers-to-Follow-on-Twitter.html">Marketer</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 LEADERSHIP EXPERTS</span></div>
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Ranked #1 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Leadership-Experts-to-Follow-on-Twitter.html">Leadership Expert</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 ENTREPRENEURS </span></div>
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Ranked #14 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Entrepreneurs-to-Follow-on-Twitter.html">Entrepreneur</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 SALES EXPERTS </span></div>
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Ranked #1 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Sales-Experts-to-Follow-on-Twitter.html">Sales Expert</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 SEO EXPERTS </span></div>
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Ranked #2 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-SEO-Experts-to-Follow-on-Twitter.html">SEO Expert</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 SMALL BUSINESS EXPERTS </span></div>
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Ranked #1 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Small-Business-Experts-to-Follow-on-Twitter.html">Small Business Expert</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 SOCIAL MEDIA EXPERTS </span></div>
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Ranked #2 <a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Social-Media-Experts-to-Follow-on-Twitter.html">Social Media Expert</a></div>
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<span style="font-size: small;">NOVEMBER 2016 TOP 100 TECHNOLOGY EXPERTS</span></div>
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Ranked #1 <span style="color: black; font-family: inherit;"><a href="http://www.evancarmichael.com/library/evan-carmichael2/November-2016-Top-100-Technology-Experts-to-Follow-on-Twitter.html">Technology Expert</a></span></div>
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Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-80345481046050962322016-10-01T07:05:00.002-07:002016-10-01T07:24:51.003-07:00Social Media Marketing Budgets Are No Longer Optional For Online Success<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "times" , "times new roman" , serif; font-size: large;">It wasn’t that long ago that budgeting for social media marketing was pretty much nonexistent. Since the rise of the internet driven business model, a strong social media presence is essential to online sales success. In the past the bulk of internet marketing went to banner ads, PPC and email, however the overwhelming popularity of social media has caused a large portion of it to shift to that medium. In fact, four out of five companies increased their social media marketing budgets in 2015 and again in 2016. If you’re trying to figure out how much of your budget to invest in social media marketing, there are many factors to consider, but following the lead of successful companies as outlined below is one way to get a general idea of the numbers.<br /><br /><b>Step One: Set Your Total Marketing Budget</b><br /><br />Because businesses vary so much in terms of costs and profits, marketing budgets vary greatly as well. Your marketing budget may depend on the size of your business, how long you’ve been up and running, what kind of expenses you have, and your overall profit margins. Your budget will also depend on needs. You need to consider the development of your brand in terms of websites, e-brochures, logos, email campaigns, sales presentations, and of course, ads. When starting your business, your marketing budget will need to be much higher in order to get your brand established as quickly as possible. Many small businesses set a starting marketing budget of about 20% of sales. However, once your brand has been established, this number can decrease over time. While you will still need to consider the ongoing expenses of promotions and advertising, you will likely be able to use many of the initial start-up materials you had created for a long time and you can take those out of the budget. In general, with businesses bringing in less than $1 million per year (net), they normally have a marketing budget between 10% and 15%. As the revenue increases, the marketing budget percentage can decrease. It all depends on how competitive your industry or local market is.<br /><br /><b>Step Two: Devote a Percentage to Internet Marketing</b><br /><br />The next step in creating your budget is devoting a percentage of it to internet marketing. This includes online ads, email marketing, social media marketing, landing pages, blogs, and more. Really, any kind of business exposure done online can be considered internet marketing. Again, depending on your type of business, your internet marketing budget will likely differ from others. For instance, if your business is run solely through a website, you will probably need to dedicate most, if not all of your marketing budget to online marketing. However, if you are a local walk-in store with a small website online just for local customers or company image purposes, then you might want to dedicate only a quarter of your marketing budget to internet marketing, specifically to local search optimization.<br /><br />Just to give you an idea though, in 2015, businesses dedicated an average of 35% of their marketing budgets to digital marketing. However, the forecast for 2017 shows that digital marketing budgets will be increasing as businesses dedicate less to other forms of marketing, such as print and radio ads. This increase could make digital marketing budgets well over 50% by the end of this year. Business owners say they are seeing a much higher return on their investment when investing in digital marketing versus more traditional means, which is likely spurring the change.<br /><br /><b>Step Three: Determine the Social Media Marketing Portion of Your Budget</b><br /><br />While much of digital marketing budgets go to SEO in the way of content marketing, another major part of it should go to social media marketing as well. In fact, between SEO and social media marketing, businesses spent about 50% of their digital budgets on those two categories alone. In the coming years, businesses are expected to increase their digital budgets in the areas of social media, content, and SEO. This is because of the high rate of return on those investments. Marketers found a whopping 42% to 57% lead generation due to their efforts in content and social media marketing last year.<br /><br />In 2017, the average business would be smart to allocate about 25% of their internet marketing budget to a great social media marketing plan. Remember though, this should be backed by a strong content marketing strategy, so your company has great content to share and discuss on social media, and so there is a reason for the customer to go from your social media page to your website for conversion.<br /><br /><b>Step Four: Monitor Closely and Adjust Accordingly</b><br /><br />As previously mentioned, every business is different and so every business needs to do the work to determine the best possible budget for them. Once you set your budget and start executing your marketing plans, be sure to monitor the results often and carefully. When it comes to social media marketing for business, the potential rewards can be great. However, there can be changes in the market, in internet trends, and in the effectiveness of your campaigns in general. If you find your budget isn’t working, analyze why and make changes. If you find it to be more than successful, you can always decrease it and put those funds where they are most needed. </span><span style="font-family: "times" , "times new roman" , serif; font-size: large;">It’s a good idea to keep an eye on marketing trends and costs to evaluate where you stand at least once per month if not more often.</span><br />
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<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><br />If you’re not sure how to go about setting a budget for social media marketing, or if you’re not sure how best to allocate the money you have budgeted for it, please contact me. I will be happy to take a look at your business and budget and let you know what I think would work best for your specific business and how our Designers, Social Media Marketers, Content Creators and SEO experts can help you make it happen.</span></div>
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Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com38Kentucky, USA37.8393332 -84.27001789999997131.4227937 -94.597166399999963 44.2558727 -73.942869399999978tag:blogger.com,1999:blog-6403942458356211723.post-42127544386422536092016-07-29T19:54:00.001-07:002016-07-29T19:54:32.703-07:00The 3 Biggest Differences Between a Sales Leader and a Sales Manager<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: large;"><br /><br />Effective sales management can be the difference between a company that thrives and a mediocre one that barely stays afloat. Yet, many of the best sales managers still mistake the description in their job title for something that is even more crucial to sales success - leadership. If anyone thinks for even one second that just because someone is given the job title of sales manager that they naturally become a leader, you need to think again. Sales Managers manager things, Sales Leaders lead people.<br /></span><div>
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<span style="font-size: large;">Leadership may seem like a simple concept, but it is in fact so complicated that it perplexes many of us. After all, leadership is so much more than just endless positivity, pick me up speeches and a charming disposition, just as sales management is more than simply assigning tasks, overseeing those tasks and reviewing performance reports.<br /></span><div>
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<span style="font-size: large;">One of the best definitions of leadership, as applied to sales, comes from former president Dwight D. Eisenhower. Eisenhower described leadership specifically as “the art of getting someone else to do something you want done because HE wants to do it.” Another famous definition comes from Peter Drucker, considered by many to be the foremost authority of modern management. Drucker was quoted saying that “Effective leadership is not about making speeches or being liked; leadership is defined by results, not attributes.”<br /></span></div>
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<span style="font-size: large;">Let’s tackle the first definition. Any sales manager worth his or her weight in water can simply use their authority to get their reps and underlings to perform their required tasks. I think we would all agree on that, but do we really want to lead a group of professional adults through the use of fear? I would say No.<br /></span></div>
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<span style="font-size: large;">What that would do is create a sense of obligation, rather than ambition. Constantly asking reps to do things can create a culture of resentment. Additionally, it is unlikely that tasks performed in such a negative setting will be executed at a maximum level of quality. Therefore, true leadership must entail getting your followers to buy-in and fully commit. They must believe in you, respect you, and in the best cases they feel a desire to impress you.</span></div>
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<span style="font-size: large;">On the second point, sales success is mainly a function of results - how much product did you sell? Was it more than predicted? Are your book of business, the company and its revenue growing? All your sales leadership means little to nothing if the results aren’t there. That’s exactly why the best sales managers and sales leaders are also numbers-driven, relying on the end results as evidence of their effectiveness. Running their organizations analytically and by the numbers allows them to make stronger decisions based on real data, not assumptions or instinct.<br /></span></div>
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<span style="font-size: large;">Sales Leadership requires more of a long-term vision, while sales management largely occurs on the front lines, or the down-in-the-trenches level, sales leadership is more about setting a higher-level, big-picture vision and direction. Sales leadership is about being strategic as you lead your organization and comes about as a result of the sales leader setting their vision into motion while defining the culture of the sales organization. After all, they do author the sales plans, define, implement and communicate sales processes and sales effectiveness drivers, and author the sales playbook that communicates vision, strategy, processes and tactics.<br /></span></div>
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<span style="font-size: large;">Lastly, sales leaders must empower their sales managers and sales reps in order for them to succeed. Many times the GM - considered the upper tier of sales leadership in most organizations will often step on the toes of their sales managers, preventing them from properly executing tactics. As the great Ronald Reagan once said, “Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.”<br /></span></div>
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<span style="font-size: large;">Sales management is more about day-to-day execution and coaching teams to sell more effectively than actually leading the team. Sales leadership must be the one who extracts full buy-in and commitment from all members of the sales team below him or her, to the point where everyone sincerely wants to follow this leader and they have the utmost confidence in his or her vision.<br /></span></div>
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<span style="font-size: large;">Sales leadership is very critical to both the short term and long term success of your business. Without great sales leaders, businesses would suffer or even fail. The greatest thing a true leader can do is to produce more leaders. While the sales managers are not as powerful, or as important to the overall success of your business, according to the experts, developing your sales managers into great sales leaders should be your ultimate goal.</span></div>
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<span style="font-size: large;">Thank you for reading. Feel free to comment or add anything to the story. I look forward to getting others feedback. </span></div>
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<span style="font-size: large;"><br /><br />Thank you,<br /><br />Dennis Wagner<br /><b><br /></b></span><div>
<span style="font-size: large;"><b>President & CEO<br />TheDennisWagner.com<br /><br /><a href="http://www.thedenniswagner.com/">www.thedenniswagner.com</a><br /><br /><a href="https://about.me/dennis_wagner">https://about.me/dennis_wagner</a></b><br /></span></div>
Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0tag:blogger.com,1999:blog-6403942458356211723.post-31761143621357520982016-07-27T13:06:00.001-07:002016-07-27T13:22:43.132-07:005 Easy Steps to Building a Great Personal Brand<div style="background-color: white; border: 0px; color: #4a4a4a; font-family: Arial, sans-serif; font-size: 12px; font-stretch: inherit; line-height: 18px; padding: 0px; vertical-align: baseline;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpoNOtoRM1Hq_l5H60IP_51Qsk5Ch7o_KeEVhOebo-woTt1UhXA6Sw6IeTwlVVw-356r_ewwmP0qf8yYLCxBmIvqNcQNmEk2EvYByeugDMQgMLqcFW88SImPY22SELqqqYiOC7mgDSCkdA/s1600/-0-0-0-0-triangle.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="273" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpoNOtoRM1Hq_l5H60IP_51Qsk5Ch7o_KeEVhOebo-woTt1UhXA6Sw6IeTwlVVw-356r_ewwmP0qf8yYLCxBmIvqNcQNmEk2EvYByeugDMQgMLqcFW88SImPY22SELqqqYiOC7mgDSCkdA/s640/-0-0-0-0-triangle.jpg" width="640" /></a></div>
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<span style="border: 0px; font-family: "times"; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></span>
<span style="border: 0px; font-family: "times"; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Your personal brand is how you appear to the others around you, It's how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and boring.</span></div>
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<span style="font-family: "times"; font-size: large;">Once people know who you are and begin to identify you with a specific area of understanding or expertise, you'll be well on your way to becoming the go-to person in your industry.</span></div>
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<span style="font-family: "times"; font-size: large;">The BIG question is, how do you become more recognized? How do you build your authority and your following?</span></div>
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<span style="font-family: "times"; font-size: large;">If you're looking to build your personal brand, here are five easy ways to go about building a brand you can be proud of.</span></div>
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<span style="font-family: "times"; font-size: large;">Imagine how hard it would be to build a brand around your "fake" self. You would have to act a certain way, appear a certain way, and say certain things, regardless of how you felt about it. Some professionals suggest going about building a personal brand by shaping and molding what others see, but this is exhausting to maintain in the long run.</span></div>
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<span style="font-family: "times"; font-size: large;">Your brand should be a reflection of who you are. Do you know what you believe? What you stand for? What your strengths and weaknesses are?</span></div>
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<span style="font-family: "times"; font-size: large;">Never forget, that people connect with other people. If you don't appear to be a real person, or if it just looks like you're faking it, how likely do you think others are to trust you? Even if they do buy into your fake persona for a while, the slightest bit of inconsistency could prove problematic.</span></div>
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<span style="font-family: "times"; font-size: large;">Building a personal brand is first and foremost developing an understanding of your true self, and then sharing that with the world. Take your masks off and don't be afraid of being vulnerable.</span></div>
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<span style="font-family: "times"; font-size: large;">2. Speaking engagements.</span></div>
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<span style="font-family: "times"; font-size: large;">If you're looking to build your brand, then you should be speaking on a regular basis. Naturally, this will mean developing your communication skills. If you speak in exactly the same manner others do, you will never stand out from the crowd.</span></div>
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<span style="font-family: "times"; font-size: large;">Speak from a place of knowledge and power. Show that you know what you're talking about, and answer questions in a way that serves your audience.</span></div>
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<span style="font-family: "times"; font-size: large;">Show that you are confident. Some may criticize or disagree with you. The important thing is to remain open to feedback. Thank others for sharing their views, and if the points they raised were legitimate, determine how you can improve and do better next time.</span></div>
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<span style="font-family: "times"; font-size: large;">Speaking engagements are opportunities to be seen and heard. Start small, and keep building. You may not land high-quality speaking engagements off the bat, but if you keep swinging, you'll build your following and get invited to speak at bigger, more notable events and conferences. Buckle down and offer the greatest amount of value you possibly can everywhere you go.</span></div>
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<span style="font-family: "times"; font-size: large;">3. Write thought leadership articles and participate in interviews.</span></div>
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<span style="font-family: "times"; font-size: large;">Thought leadership articles and interviews establish your credibility. As with speaking engagements, landing the best opportunities takes time and effort, but if you remain open to what comes your way, pretty soon you'll be showing up everywhere.</span></div>
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<span style="font-family: "times"; font-size: large;">Take a look at the press coverage we've received to date. Anybody who regularly hangs out online should be aware of many of the brands listed there, but even if they aren't, they probably know about publications and media outlets like Fox News and Time. This shows that others see you as an authority.</span></div>
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<span style="font-family: "times"; font-size: large;">In addition to that, here's an example of an interview I’ve done, covering one of the topics FE International is most known for; selling websites.</span></div>
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<span style="font-family: "times"; font-size: large;">Getting an "in" with the media, online publishers and publications can prove challenging. However, it is a powerful way to show that you know what you're talking about. Every outlet you build a connection with increases your brand authority.</span></div>
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<span style="font-family: "times"; font-size: large;">Related: 9 Things True Thought Leaders Always Do</span></div>
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<span style="font-family: "times"; font-size: large;">4. Build your online presence.</span></div>
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<span style="font-family: "times"; font-size: large;">Do you know how you're appearing and coming across online? This is something you're going to want to monitor on an ongoing basis, and improve upon whenever and wherever possible.</span></div>
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<span style="font-family: "times"; font-size: large;">Do you have social media profiles? If so, are they fully fleshed out with all of your information? Do they present you in the best light possible, and make you look professional? Are you using high-quality professional photography? Are you interacting with others and sharing their content?</span></div>
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<span style="font-family: "times"; font-size: large;">Do you have a website for your personal brand? One of the best ways to rank in search for your name is to build a website. This gives you considerably more control over your online presence than social media. It can't hurt to add new content to your site on a regular basis, either. You can get a domain with this GoDaddy coupon for just 99 cents – so there’s no excuse to delay. Try to buy your own name if you can.</span></div>
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<span style="font-family: "times"; font-size: large;">Don't forget to Google yourself regularly to see how you're coming across, how others might be perceiving you, and what they're saying about you. You'll have a tough time building a great personal brand without making a real effort to monitor and tweak it.</span></div>
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<span style="font-family: "times"; font-size: large;">5. Remain a student of your industry.</span></div>
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<span style="font-family: "times"; font-size: large;">No matter how well you know your industry or area of expertise, it would be wise to remember that things are changing at a faster rate than ever before, and you have to stay up-to-date with the latest changes and trends.</span></div>
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<span style="font-family: "times"; font-size: large;">It takes time to build your personal brand. If you fail to stay relevant, all of your effort will be wasted. If you don't want to be discredited, then you'll want to keep a steady supply of articles, trade journals, blogs, and books on hand.</span></div>
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<span style="font-family: "times"; font-size: large;">It also pays to learn new things, develop new skills, and to expand your knowledge. If you're not growing, then you're stagnating, and that's the last thing you want to do as an entrepreneur.</span></div>
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<span style="font-family: "times"; font-size: large;">Odds are you already know how important it is to stay on top of your game, but a friendly reminder never hurt anyone.</span></div>
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<span style="font-family: "times"; font-size: large;">As you begin to sharpen your personal brand, the right opportunities will start coming your way. People will begin to see that you're know what you're taking about, and they'll invite you to be a part of their stories or news pieces.</span></div>
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<span style="font-family: "times"; font-size: large;">However, don't forget how important it is for you to have accomplished something yourself. You can't talk about what you haven't done, because that will take away from your personal brand. Be open about your shortcomings and weaknesses. This will make you all the more human and relatable.</span></div>
Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0tag:blogger.com,1999:blog-6403942458356211723.post-19833262701709193382016-07-15T16:02:00.001-07:002016-07-15T16:02:33.656-07:00Here Are 10 Ways Weak Managers Try To Bully You<div style="background-color: white; border: 0px; color: #4a4a4a; font-family: Arial, sans-serif; font-size: 12px; font-stretch: inherit; line-height: 18px; padding: 0px; vertical-align: baseline;">
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<span style="font-family: "times"; font-size: large;">1. A weak manager will tell you that your education and training is sub-par. Even though it was more than adequate when they hired you.</span></div>
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<span style="font-family: "times"; font-size: large;">2. A weak manager will remind you that no matter how reasonable your ideas are, they are not in line with the company’s direction and therefore should be squelched. Even though upper management has never seen or heard anything about your wonderful ideas.</span></div>
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<span style="font-family: "times"; font-size: large;">3. A weak manager will warn you that if you share your opinions with other people in the company, you’ll embarrass yourself. </span></div>
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<span style="font-family: "times"; font-size: large;">4. A weak manager will tell you that you must funnel all communication through them, rather than directly to your intended recipient.</span></div>
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<span style="font-family: "times"; font-size: large;">5. They’ll tell you not to speak at cross-departmental meetings, but to let them represent your department and its views.</span></div>
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<span style="font-family: "times"; font-size: large;">6. A weak manager will rewrite your report or presentation and put their own name on it.</span></div>
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<span style="font-family: "times"; font-size: large;">7. A weak manager will assign someone to train you on a subject you could teach, yourself.</span></div>
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<span style="font-family: "times"; font-size: large;">8. They will swoop in and second-guess your work, making tiny corrections to everything you do so you’ll remember who’s the boss and who isn’t.</span></div>
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<span style="font-family: "times"; font-size: large;">9. A weak manager will tell you that other managers have said negative things about you, to keep you off-balance.</span></div>
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<span style="font-family: "times"; font-size: large;">10. Lastly, a weak manager will criticize you at every opportunity and never, ever praise your work – but when you succeed, they’ll praise themselves for hiring you!</span></div>
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<span style="font-family: "times"; font-size: large;">These types of behavior results directly in uncommonly high employee turnover. That costs the company a lot of money once you consider recruiting, interviewing, screening and training. The cost is huge. If you are an owner or in upper management, and you have noticed an uncommon amount of turnover within a certain department I would start looking at the department as a whole from the top down. There is no place in any workforce for this type of behavior. </span></div>
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<span style="font-family: "times"; font-size: large;">If your employer refuses to fix the problem and you consider yourself a valuable asset, start your job search immediately. If they give you grief over taking a couple hours off so you can interview with other companies, Quit! Don't allow them to drag you down, and stop wasting your time trying to lift them up. </span></div>
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Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-46000845808624534582016-07-13T21:34:00.000-07:002016-07-13T22:57:32.315-07:00Price Doesn't Sell Product or Services, Up Front Value Does<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: large;">Have you ever worked with that one sales person who asks the customer for their money right after the handshake? You know who I am talking about. They usually make the prospect so uncomfortable that it is nearly impossible to salvage a sale. Don't be like them. Let me explain.<br /><br /><br />You can absolutely sell more stuff by giving up front value to potential clients. I see the same mistake over and over all around the internet. Big Flashy Ads that say “if you pay me, I will show you how to do this or let me help you master this for X amount” are starting to be big turn offs. Plus, if you only have one tool in the toolbox, then you really have no perceived long term value to them.<br /><br /><br />With that in mind, I would seriously consider changing the way you sell online. Most all of the biggest brands and names in internet and social media marketing have already made these changes, my advice to you, is to follow suit. “Evolve or Die” as Craig Charles of BrainyQuote fame likes to say. From this moment on, if you are prospecting clients in any way, shape or form.. be it, online, in person, on the phone or whatever, you have to start giving them examples of up front value to prove why you are the go-to person for their needs.<br /><br /><br />Example: If you have a landing page up, with a free video offer for opting in, that’s a great start. But assuming once they see a 2 minute FREE video, you can immediately ask them for money to buy your stuff, is just insane. I guess you can, if you are the most persuasive writer ever, but for the other 100% of us, we have to take a few more steps before we can just ask for money. I think of internet and social media marketing, no differently then I think of face to face or phone marketing. I always put a human element to it. Try this, If you just met a random person on the streets that ask you for directions to the local Lexus dealership, just accross town, and you try to sell them your latest and greatest mobile GPS unit, you are going to miss a sale. Why? You missed the chance to prove your up front value by demonstrating how easy your mobile GPS unit is to use and how accurate it is, and you should have used it to offer them free directions and asking them if can you follow up with them later to see if they made it to their destination safely. Now that is VALUE ladies and gentlemen.</span><br />
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<span style="font-size: large;">If your landing pages are converting but you are not getting sales, then you need to survey your list and find out why they did not buy. Don’t be afraid to ask them the tough questions like; Did I do something wrong? Was the video of any value to you? Did you learn anything new? or did I just plain suck? They will almost always be more than happy to give you all the feedback you need, and sometimes far more than you want.</span></div>
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<span style="font-size: large;">If you are immediately asking for money at the end of your two minute video presentation, and they are not buying, you need to spend more time creating percieved up front value and bonding with your prospects. In this particular scenario, at least the landing page is converting and you are building an email list. If you want to improve your conversion rates almost immediately give everyone on your list something of real value that they can use instantly, something that will help them succeed. Give them additional videos, sales tips or branding merchandise that you have lying around so that they can see, first hand, that you are a valuable asset to them.</span></div>
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<span style="font-size: large;">Please let me know what you think. Thanks for reading!</span><br />
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Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-58399484646832300642016-06-27T19:40:00.000-07:002016-07-13T23:22:31.343-07:005 Steps to Developing the Perfect Sales Pitch!<div class="blogEntryContent">
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<span style="font-family: times; font-size: large; text-align: start;">The 5 Steps to Developing the Perfect Sales Pitch</span></div>
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<span class="fw_sanitized" style="font-size: large;"><br /><span style="font-family: "times"; font-size: large;"><b>1. Describe</b></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Describe the types of products you sell or the services you offer. Be short and sweet. Respect their time.</span></span><br />
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<span style="font-family: "times"; font-size: large;">In fact, try to sum up your products and/or services in around two-three sentences.</span><br />
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<span style="font-size: large;"><span style="font-family: "times";">I would say something like:</span></span><br />
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<span style="font-family: "times"; font-size: large;"><span style="font-family: "times";">Businesses hire me to strategize or consult with them about their sales process & online marketing needs. </span>Companies also hire me/our team to manage their social media campaigns on their behalf.</span><br />
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<span style="font-family: "times"; font-size: large;">That’s the cornerstone of what we do.</span><br />
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<span style="font-family: "times"; font-size: large;">Yes,
we do a lot more but that's the long and short of it for someone who’s
given you only a minute or two of their valuable time.</span><br />
<br />
<span style="font-size: large;"><b><span style="font-family: "times";">2. Add Your Benefit Statements</span></b></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Take the two-three sentences you created and add benefit statements to them.</span></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Mine would look like this:</span></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Businesses
hire me to strategize or consult with them about their sales process
& online marketing needs. One of the best compliments I’ve been
given was when a client with aggressive deadlines and little to no
experience told me that working with me was like working with a close
member of their own team and that my personalized attention is
everything they hoped to get when hiring a consultant.</span></span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Be enthusiastic and sincere. The client can tell the difference. It is your job to help them succeed.</span><br />
<span style="font-family: "times"; font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Companies
also hire me/our team to manage their social media campaigns on their
behalf. I often find that too many businesses spend large amounts of
time and money on social media without any true sense of direction. It’s
not your job to dibble-dabble and see what works; it’s mine. My clients
love that they can spend precious time elsewhere while we figure out
the most efficient strategies for performance.</span><br />
<br />
<span style="font-size: large;"><span style="font-family: "times";">Depending on how interested the person with whom I’m speaking seems, I can cut those sentences down by using only keywords.</span></span><br />
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<span style="font-family: "times"; font-size: large;">You can see quite clearly how they add value and state the most obvious benefits our services provide.</span><br />
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<span style="font-size: large;"><b>Helpful TIP:</b><span style="font-family: "times";">
Not exactly sure what the benefits of your products or service are? Ask
your current clients! Happy clients are always more than willing to
share. Pay close attention to your reviews.</span></span><br />
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<span style="font-size: large;"><b>3. Be Helpful</b></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Because it’s all about THEM, not YOU.</span></span><br />
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<span style="font-family: "times"; font-size: large;">Create one sentence that sums up how your company/products/services help people.</span><br />
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<span style="font-family: "times"; font-size: large;">Again, be brief. Try to use ten-twenty words or less.</span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Mine might look something like this:</span></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Our every communication with customers counts, the quality of those communications is paramount.</span></span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><span style="font-family: "times";"><b>My mantra:</b> Think Social, not Social Media. It's okay to have fun and make online friends.</span></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Obviously
you can’t lead in with this statement. It’s only clear once you’ve
described your products or services and added the benefits.</span></span><br />
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<span style="font-size: large;"><b>4. Qualify</b></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Now
you’re entering the part where your companion is either interested or
not. You’ll be able to tell by body language and their level of
enthusiasm.</span></span><br />
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<span style="font-family: "times"; font-size: large;">If they’re
still interested you can move to qualification and you should
communicate with complete confidence when it comes to the kind of client
you’re interested in working with.</span><br />
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<span style="font-family: "times"; font-size: large;">Give an example of referrals and testimonials. Use keywords from the conversation to be more specific.</span><br />
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<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">My example:</span><br />
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<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Business
owners who are finding Facebook irrelevant, hard, or not seeing a
return on investment are a perfect fit for our social media management
program.</span><br />
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<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Then give an example of a referral that wouldn't benefit the most; my example:</span><br />
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<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">We
have worked with small startups all the way up to million-dollar
brands! We’d love to help anyone and everyone, but ideally our happiest
clients have a healthy monthly budget somewhere in the neighborhood of
$1000.</span><br />
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<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Now you’ve set boundaries confidently. The person you’re presenting or pitching to knows:</span><br />
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<span style="font-family: "times"; font-size: large;"> If they’re interested</span><br />
<span style="font-family: "times"; font-size: large;"> If they’re a qualified lead</span><br />
<span style="font-family: "times"; font-size: large;"> If they know of others who may possibly be interested in your business</span><br />
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<span style="font-size: large;"><b>5. Ask for Referrals & Follow-Up</b></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">By
now the conversation is flowing back and forth and you probably have a
good idea of the interest level of the person you’re speaking to.</span></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">If
all signs point to “I would be your perfect client” you should take
this time to ask questions that will help you custom tailor the end of
your pitch.</span></span><br />
<br />
<span style="font-family: "times"; font-size: large;">Ask them about their:</span><br />
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<span style="font-family: "times"; font-size: large;">1. Likes</span><br />
<span style="font-family: "times"; font-size: large;">2. Dislikes</span><br />
<span style="font-family: "times"; font-size: large;">3. Interests</span><br />
<span style="font-family: "times"; font-size: large;">4. Responsibilities</span><br />
<br />
<span style="font-size: large;"><span style="font-family: "times";">From here you can really get a feel for follow-up. Meaning you need to make a plan for what’s next!</span></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Send
a follow-up thank you, ask for a phone chat or meeting, jump on a
Google Hangout/Skype session and demo your product. Ask for the sale
after all completed demo's. They can only say Yes or No/Not Yet.</span></span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Don't forget the often missed or forgotten step of Asking for Referrals & FOLLOW UP!.. FOLLOW UP!.. FOLLOW UP!</span><br />
<br />
<span style="font-size: large;"><span style="font-family: "times";">Use this 5 step process to create as many mini pitches as you can. The more you pitch the more you sell.</span></span><br />
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<span style="font-size: large;"><span style="font-family: "times";">Communicating
with confidence should be easy once you’ve given your plan a little
insight. Now put these 5 steps to work. You'll be glad you did!</span></span></span>
</div>
Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-82237033397091509552016-06-08T06:00:00.000-07:002016-07-13T23:25:20.215-07:00How To Build An Automated Sales Funnel Using Free Video Marketing <span class="fw_sanitized"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKSwwEoAdvumt9i8crvsOLF-sJwdmlP4OQy_XTcwDhTLCuSJB4Ztpv6lR0qH2fabRQ0sLZrKGbwXju_pmNRkk69zIQ7b828anvMEWVMpzmX1bo2DOxPqTXdiIM62vIAVnJOBTaPD2yvPGY/s1600/38.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKSwwEoAdvumt9i8crvsOLF-sJwdmlP4OQy_XTcwDhTLCuSJB4Ztpv6lR0qH2fabRQ0sLZrKGbwXju_pmNRkk69zIQ7b828anvMEWVMpzmX1bo2DOxPqTXdiIM62vIAVnJOBTaPD2yvPGY/s320/38.jpg" width="320" /></a></div>
<br />
<br />
<span style="font-family: "times"; font-size: large;">While
most automotive Dealers, General Managers and General Sales Managers
are aware of the incredible effect video can have as part of the
marketing mix, I still see a lot of dealerships paying big for third
party leads and calling it a day. This is a huge mistake as a worthwhile
video strategy is the most powerful automated marketing tool available
to a sales team and its mostly Free. How about that for ROI?</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;">The
good news is that it's not too late to right the ship. Some of the most
successful dealerships are now using video marketing from initial
contact through to post-sale customer follow-up, and this comprehensive
approach has everything to do with how your customers consume
information. Today’s customers go through more than half of the buying
process independently, so it’s critical to have a complete video journey
on your website to guide prospects in the pre-purchase phase in order
to cash in when you close the sale.</span><br />
<span style="font-size: large;"><br /></span><br />
<br />
<span style="font-family: "times"; font-size: large;"><b>What’s the Ideal Content Mix?</b></span><br />
<br />
<span style="font-family: "times"; font-size: large;">Create
video for the entire sales funnel, I know you’re wondering, “Dennis,
how much video content should I dedicate to each stage of the sales
funnel?” Based on what I’ve seen work for the most successful
dealerships on YouTube, here’s a list of a highly functional video
content mix I’d suggest as a rule-of-thumb.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Top of the Sales Funnel Content:</b></span><br />
<br />
<span style="font-family: "times"; font-size: large;">To
attract prospects initially, you’ll need videos on high-level products
with mass appeal. Collateral in this stage needs to have an authentic
tone, and aim to help viewers make important buying decisions that
matter to them rather than push your products. So what should you
create?</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>I’d recommend you produce:</b></span><br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Introduction Video:</b>
You don't get a second chance to make a first impression so make it
count (don't forget to smile). Tell the consumer a little about
yourself, where you work, what you do as a profession, a little about
your dealership, talk about your confidence in the product you sell and
what makes you different from the man or woman down the street, and most
importantly, your direct phone number, your email and website
information. Be confident!</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>FAQ Videos:</b></span><span style="font-family: "times"; font-size: large;">
Showcase your expertise with a series of video about your new car
line-up including a product knowledge session while recording each
video. Show all of the safety features, fuel economy figures and other
unique features that make your vehicle different from the one down the
street. This helps improve your SEO, and your content ends up serving as
your first line of customer education.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Repurposed OEM Content</b>:</span><span style="font-family: "times"; font-size: large;">
Add any or all OEM videos to your YouTube channel. Lets face it, the
OEM spent a huge amount of money to create, produce and edit each video
they release, and they are usually considered WOW factor material for
most YouTube Channels. They are pretty awesome!</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Fun Content Showcasing Company Culture: </b>Show
off your unique co-workers, show us what the inside of your dealership
looks like, ultimately show us why we should care about you and why you
love to do what you do and where you work.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;">You
can optimize content in this part of the funnel with video calls to
action. For example you can prompt a viewer to watch another video with
your video closing, have them check out your online customer reviews -
if you want to coach viewers further down the funnel – guide them to
your website for conversion.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Middle of the Sales Funnel Content:</b></span><br />
<br />
<span style="font-family: "times"; font-size: large;">After
using top of sales funnel content to guide your viewers to your
website, you’re now looking to help consumers evaluate and justify your
product with more, in-depth or long-form content.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;"><b>In this stage prospects are determining if you’re right for them, so you’ll want to produce:</b></span><br />
<br />
<span style="font-family: "times"; font-size: large;">Detailed vehicle videos (a great mix of makes and models tagged correctly)</span><br />
<br />
<span style="font-family: "times"; font-size: large;">Client testimonials (what your current customers are saying about you)</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;">Try
setting up a meeting or a call with a prospect in this stage by sending
out a personalized video in an email. A targeted, personalized social
message is a surefire way to impress a prospect.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;">In
terms of optimization, mid-funnel content is where you can start
introducing email gates for collecting viewer contact info. Leads at
this stage have already shown an interest in your specific product and
you can start to send them more targeted content based on what you know
they’ve been watching already.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Content at the End of the Sales Funnel:</b></span><br />
<br />
<span style="font-family: "times"; font-size: large;">Videos
can help you seal the deal when it comes to closing and they can help
you post-purchase when you want to reinforce that you were the right
choice before, during and after the sale.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Content in this stage can include:</b></span><br />
<br />
<span style="font-family: "times"; font-size: large;">Dealership
Sponsored Campaigns or Functions Video: Create videos tied to specific
dealership campaigns or functions and release them at exactly the right
time. If you know your customer is going to be at an event you’re also
attending, for example, create a drop-by-and-say-hi video to encourage a
meet-up. Ask for referrals at this time!</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Customer check-ins:</b>
follow up on your customers use of their new car; how have their first
2-3 weeks been with their new car? Do they have any additional
questions? Ask for referrals at this time!</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;"><b>Instructional videos:</b>
Post-sale can often lead to more questions about your services, so
create a video to cover any issues you note customers might have. (how
to check the oil, where to fill the washer fluid, how to work that
complicated navigation system..again) You could also showcase your
friendly service & parts departments at this time. Ask for referrals
at this time!</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;">You’ll
want to make sure you’re easy to contact. Because it can sometimes be
difficult for an anxious consumer to set up a time to demo your
vehicles, video assets can become the Salesperson that never sleeps for
your dealership. You will have a 24 hour per day assistant working for
you while you spend time with your family and friends.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;">A
well-positioned and thorough series of why-buy / why-me and or how-to
video can provide your customers with the information they need, so they
won’t need to contact you with a huge list of unanswered questions
about your product. As mentioned, 70% of the purchasing decision is made
before your customer even communicates with the dealership and, for
this reason, bottom of funnel content can also engage customers in the
earlier stages. Every feature, nuance or function of your dealership and
your daily work routine should be captured on video and available as a
resource on your website.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;">Overall,
video is a very persuasive medium; it’s engaging and consumers can use
it to make their way through the entire sales funnel at their own pace –
you just have to set up the content journey. Map your content to the
funnel, set up your ideal content mix, and connect your video marketing
to ROI.</span><br />
<br />
<br />
<span style="font-family: "times"; font-size: large;">How
did I do? Please leave any questions or comments below and I will
respond in a timely manner, and please share this if you find this
information useful.</span><br />
<br />
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</script>Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-10569955268809588492016-05-24T00:30:00.000-07:002016-07-13T23:39:17.336-07:00Fee system revs up auto revenue - Classified Intelligence Report <br />
<span class="fw_sanitized"><span style="font-family: "times"; font-size: medium;">Page 14 Vol. 16 No. 5 Classified Intelligence Report</span></span><br />
<br />
<span style="font-family: "times"; font-size: small;"><span style="font-size: medium;">BY SHARON HILL</span></span><span style="font-family: "times"; font-size: small;"> </span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "times"; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb4Em9A8wQwQpbx-HHeCDPOeNoYekPohzRhLXVLD_9aijySg0lGdVjBhRPRbpriY1SmbJHIEgoyIvMvyjJ2ZoalXcQAV2BDXwEU1JUAQDF8cwJS0SZIcqSE-aVMng1eeeBZIGo9UIMdtJL/s1600/--116.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb4Em9A8wQwQpbx-HHeCDPOeNoYekPohzRhLXVLD_9aijySg0lGdVjBhRPRbpriY1SmbJHIEgoyIvMvyjJ2ZoalXcQAV2BDXwEU1JUAQDF8cwJS0SZIcqSE-aVMng1eeeBZIGo9UIMdtJL/s320/--116.jpg" width="320" /></a></span></div>
<span style="font-family: "times"; font-size: small;"> </span><br />
<span style="font-family: times; font-size: large;"> </span><br />
<span style="font-family: times; font-size: large;">Since Craigslist began charging U.S. auto dealers $5 per listing, revenue has soared and the site delivers better results.</span><br />
<span style="font-family: "times"; font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Craigslist
will generate automotive revenue of $53.7 million this year in the
cities canvassed by the AIM Group. That’s up one-third from 2014. We
estimate another $20 million in additional markets.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Not
all dealers stuck with Craigslist once they had to pay, but we’ve heard
those who did are finding better responses, higher quality leads and a
positive return on investment.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<span style="font-family: "times"; font-size: large;">Matthew
Brown, founder of the LotVantage classified listing application, talked
with the AIM Group one month after fees began in November 2013. He
predicted the charges would “legitimize Craigslist and clean up the mess
of spammers, duplicate vehicles and traffic leachers.”</span><br />
<span style="font-size: large;"><br /></span>
<br />
<span style="font-family: "times"; font-size: large;">He was right.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">“Fees
definitely changed the [automotive] industry on Craigslist overnight,”
Brown told us recently. “Many dealers initially reacted by sitting on
the sidelines. That was great for those who didn’t, because the amount
of inventory got annihilated. When listings were free, 15 to 20 minutes
after posting, your ad became two to three pages deep because of spam
and the placement of fake vehicles up to 25 times a day. A disreputable
dealer’s inventory of 50 vehicles became a thousand listings. With the
introduction of fees, those companies had a rude awakening and
disappeared.” </span><br />
<span style="font-family: "times"; font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Page 15 Vol. 16 No. 5 Classified Intelligence Report</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Dennis
Wagner, 26-year CEO of Denny’s Auto Sales in Lexington, Ky. and founder
of training firm All Things Automotive Inc., agreed.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">“When
listings were free, ghost posters – fake listings – were everywhere,”
Wagner told us. “They would bury your inventory. No one would ever see
it. While there is still some of that, Craigslist finds it pretty
quickly. And, while many dealers try to sneak their inventory in as
private- party listings Craigslist discovers that, too. They regulate it
pretty heavily now.”</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Brown
believes that most legitimate dealers are back advertising on
Craigslist. That’s because Craigslist works for them, and LotVantage has
proven that. </span><br />
<span style="font-size: large;"><br /></span>
<br />
<span style="font-family: "times"; font-size: large;">“We
have metrics, and a phone number that tracks the number of leads for an
ad,” he said. “We’re finding sales success at the rate of one good lead
per ad, so they’re paying a low $5 for each Craigslist lead.”</span><br />
<span style="font-size: large;"><br /></span>
<br />
<span style="font-family: "times"; font-size: large;">Wagner
said that many dealers have returned to Craigslist because it made
economic sense. "Third-party leads cost about $20,” he said.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<span style="font-family: "times"; font-size: large;">Wagner
has actually increased his Craigslist advertising since the fees began.
“My ROI is absolutely positive now,” he said. “The lead quality has
gotten a little better as well.”</span><br />
<span style="font-size: large;"><br /></span>
<br />
<span style="font-family: "times"; font-size: large;">Brown
cautioned that success depends on moderate vehicle value, with asking
prices of $15,000 or less bringing the best results. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">“I
wouldn’t want to tell a new Ferrari dealer that Craigslist is the place
to put his money,” he said. “But for the mass-manufacturer dealer with
pre-owned inventory, Craigslist can be great.”</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Wagner
doesn’t rule out advertising an occasional high-end vehicle, especially
if it’s a hard- to-find car or truck, or if the dealer offers sub-prime
financing. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">“If
you offer financing you can sell a $50,000 car on Craigslist, though
you will probably get twice the response by advertising a $6,000
vehicle,” he said.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJAhkay0CCFGaFmIbRnA6zdwgAI2oD0x5YNXvMaOEj9ZOHY-2qDQyeMuI_fZOBLMKld-s5Ndd-C07hcIE9OAMtRQnQcGuje2u-LVcsZiuyfZFjvCrtOAaL3vgKpHYZXolY5cBNFhtO3kXJ/s1600/allthingsautomotive3_Fotor_Fotor_Fotor_Fotor.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJAhkay0CCFGaFmIbRnA6zdwgAI2oD0x5YNXvMaOEj9ZOHY-2qDQyeMuI_fZOBLMKld-s5Ndd-C07hcIE9OAMtRQnQcGuje2u-LVcsZiuyfZFjvCrtOAaL3vgKpHYZXolY5cBNFhtO3kXJ/s1600/allthingsautomotive3_Fotor_Fotor_Fotor_Fotor.jpg" width="320" /></a><span style="font-family: "times";"> </span></span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<span style="font-family: "times"; font-size: large;">Dennis Wagner of All Things Automotive said Craigslist's fees for U.S. auto dealers has eliminated most fake listings.</span><br />
<span style="font-family: "times"; font-size: large;"><br /></span>
<br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
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</script>Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-81031134281171110372016-05-18T07:00:00.000-07:002016-07-13T23:31:29.207-07:00Is Your Used Car Inventory Still Frozen? <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0h_Q-ifrJTuHJOWxpiTMVgg7gUKigVnrSAReEBMV0Bz9qPlF8xi3UYfJmf_b5HVk5orYbubRRy-gV8gE2dCkBSQeiUczcRo1ad8CLe-d-ENmoycdTI5DHcyELB_mMYRlkUrldflsxtJPe/s1600/-116.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0h_Q-ifrJTuHJOWxpiTMVgg7gUKigVnrSAReEBMV0Bz9qPlF8xi3UYfJmf_b5HVk5orYbubRRy-gV8gE2dCkBSQeiUczcRo1ad8CLe-d-ENmoycdTI5DHcyELB_mMYRlkUrldflsxtJPe/s320/-116.jpg" width="320" /></a></div>
<br />
<span class="fw_sanitized">
<br />
<span style="font-size: large;"><span style="font-family: "times";">We
all know that the book values drop drastically every year at the end of
the Summer selling season, and they will continue to drop steadily
until December or January, and then level off through Summer, Right? We
have all been there. It happens every Fall.</span><br />
<br />
<br />
<span style="font-family: "times";">So..
"You have never seen this happen before? You have kept your used car
inventory on a strict 60 day turn since 2010 without any problems? How
could you possibly have seven hundred thousand dollars of bone-chilling
"WATER" in your three million dollar used car inventory?" I could barely
believe what I was hearing. Could this really be happening again?</span><br />
<br />
<br />
<span style="font-family: "times";">Then
it hit me. They really hadn’t seen it before. It was before their time.
In reality, many of the managers are now young enough that the new
“norm” is all they have experienced. I can assure you that the new or
false "norm" experienced during the past 5 -6 years will not last. It
has given us a false sense of security that we can gamble carelessly, a
little more.. a little more and a little more, with our used car
inventory. Then reality returns after a 6 year absence, in which many
inexperienced used car managers thrived under "norm" conditions, and now
It's over!</span><br />
<br />
<br />
<span style="font-family: "times";">Prior
to 2008, this was an annual occurrence. However, I don't recall them
dropping for quite as long as they have this past year, and the chunks
were much smaller. I will never forget the Fall selling seasons of the
late 80s - early 90s, and me watching closely as the used car manager
prepared the used car inventory for the annual book drop. He would never
wait until the first snow hit or the temperatures fell below freezing.
He always said "Never go into Fall carrying any dead weight. Get rid of
all of the "WATER" or it will freeze up. You always want to run 'Lean
and Mean' heading towards Winter." That really registered with me and
has stuck with me through the years. The "Fall" book drop was as certain
as death and taxes, and, Yes, it happened- Again. That is largely why
my used car inventory always ran on a 30 day turn, and why my gross
profit on used cars were always super strong. </span><br />
<br />
<br />
<span style="font-family: "times";">For
many it seems like your used car inventory is Frozen. The pool of
"WATER" has risen to the top of their used car inventory at the end of
November / December and frozen solid – Again. Like it always has. As
usual, after three straight BIG book drops, the phone calls and emails
started coming in.. Especially from the younger dealers, GMs and Used
Car Managers who have never dealt with the Fall drop. It is certainly a
scary time of year for all of us, and a beginner could get completely
lost very easily.</span><br />
<br />
<br />
<span style="font-family: "times";">The
questions were much the same. “Have you seen the new books yet? Can you
believe they dropped again? Will they get any lower? What should we
do?”</span><br />
<br />
<br />
<span style="font-family: "times";">I truly
feel bad for these new managers, and dealers, but I have been warning
dealers since late April of 2014, and have discussed it at length with
many others. Most all ignored warnings concerning the severely flooded
used car market on several occasions. The quantity has finally returned
and is no longer an issue. The “fall” was coming and if dealers didn’t
have their inventories leaned out, standing tall, and priced on the
money they were going to get hurt. Maybe they would have listened if I
had sent them all a video. </span><br />
<br />
<br />
<span style="font-family: "times";">To
me, the signs were there, and there was no reason to expect it not to
happen again. The lease returns were at near record highs, the rental
car companies were flipping their entire fleets at a more rapid pace to
cash in on strong profits, and with new vehicle sales volume back to a
17 million SAAR, there were loads of trade-ins coming back to dealers
very rapidly. Then you add in a model year change, and new car
incentives that have grown once again on the heart and soul vehicles of
most all manufacturers (similar models to rental cars). There has to be
somewhat of a price gap between new and used vehicles, Right? So figure
that in and #BooM. Book values fall at an alarming pace, and in huge
chunks like rarely seen before. Welcome to Reality!</span><br />
<br />
<br />
<span style="font-family: "times";">What
struck me as extremely odd was that so many dealers not only never saw
it coming, but they didn’t even consider it a possibility. Some were
caught completely off guard. Hadn’t they seen this all before?</span><br />
<br />
<br />
<span style="font-family: "times";">Over
the past five - six years dealers have become used to a false "norm" – a
norm in which there were serious issues with the supply and demand of
inventory. There are no longer any issues. All that has changed, and we
are back to Reality, and it’s not changing back anytime soon. Please
don't wait for the book values to begin rising again or you might go
broke. It isn’t going to happen. The new old "norm" had books
continually falling also, just not as rapidly.</span><br />
<br />
<br />
<span style="font-family: "times";">Now,
the vehicles that were purchased only 60 days ago have dropped over 20%
in some extreme cases. This is one of those rare occasions that you
could possibly lose money while retailing a unit only 60 days after it
was purchased. Move the unit and make it up on the trade-in or the next
sale. The key is to keep moving towards your goal. I know it's hard, but
it is possible</span><br />
<span style="font-family: "times";">.</span><br />
<br />
<span style="font-family: "times";">How do you get out of the problem without losing your shirt?</span><br />
<br />
<br />
<span style="font-family: "times";">Unless
you plan to move money around on a unit by unit basis, via packs and
write down accounts, here are a few things that I would recommend trying
first. You may not like it, but the only true way to improve your
situation is to sell your way out of it. You can do it!</span><br />
<br />
<br />
<span style="font-family: "times";">1.
Set your inventory on a strict 30 day turn. It is possible. No, it is
not easy. You must get complete and total 'Buy In' from everyone to make
it work. You must have everyone working towards the same common goal.
Implement the necessary process to enable a group effort, and muster up
the discipline to stick to it.</span><br />
<br />
<br />
<span style="font-family: "times";">2.
Stop Buying Inventory. Logic tells us that there are steals at this
time of year, and there are, but you need to adjust (with write-down
accounts or pack) any new inventory to current market value and deduct
the adjusted amount from your distressed inventory. Additional inventory
usually will only make things worse, but there are exceptions.</span><br />
<br />
<br />
<span style="font-family: "times";">3.
Rally the troops. Authorize your management team to take short deals or
even losers based on what the market value truly is on the vehicle
being sold. Especially in subprime, where you are limited on what can be
financed by the book values. Without large down payments there is
little you can do to overcome the fact that your cost is above market
value as well as book value. If everyone is working as a team it will
make a bad situation a lot better. </span><br />
<br />
<br />
<span style="font-family: "times";">Next
year when the Fall book drop occurs you will be ready. Now, as for this
year, take your lumps and move forward as quickly and efficiently as
you can and work to minimize your damage. Hopefully this time didn’t
cost you dearly, and it will just serve as a valuable lesson to ensure
that it doesn't happen again. Fall Back, Spring Forward!</span></span><br /></span><br />
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</script>Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026tag:blogger.com,1999:blog-6403942458356211723.post-5813571565721311612016-02-23T17:55:00.000-08:002016-02-25T01:03:20.955-08:00Wagner Training Technologies is Your Hometown Consulting, Training and Marketing Solution<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
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<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;"><br /></span>
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<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">A snapshot of professional services we offer:</span></div>
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<span style="font-family: inherit; font-size: 19.2px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; text-decoration: inherit;"><br /></span></div>
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<span style="font-family: inherit; font-size: 19.2px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; text-decoration: inherit;">We specialize in building a nearly automated sales system that is proven to drive massive traffic to your Facebook page and/or to your website for conversions. </span></div>
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<b style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;"><br /></b></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<b style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">It Just Works!</b></div>
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<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;"><br /></span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Organic lead creation</span></div>
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<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Video Marketing</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Personal Branding</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">World Class Sales Training</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Digital Marketing</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Geo-fencing</span></div>
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<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">SEO</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">F&I Training</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Sub-Prime Finance Training</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">From the road to the sale to proper Follow-up</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Prospecting for new business</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Creating inbound leads through the use of social media</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Closing techniques for winners</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Proper walk-around techniques</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Advanced negotiating skills</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">The proper presentation of numbers</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Winning the customer over</span></div>
<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">And much, MUCH more</span></div>
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<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Want to sell more products while spending less on expensive leads?</span></div>
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<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">We Can Help!</span></div>
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<div style="border: 0px; box-sizing: border-box; color: #254a50; font-family: Muli, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 29.6px; padding: 0px; text-align: center; vertical-align: baseline;">
<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;">Don't see what you're looking for? Just ask!</span></div>
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<span class="font-fontSize4 font-color5" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: inherit; vertical-align: baseline;"><b style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></b></span></div>
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Dennis Wagnerhttp://www.blogger.com/profile/11099441427956917958noreply@blogger.com0Lexington, KY, USA38.0405837 -84.5037164000000337.640337699999996 -85.149163400000035 38.4408297 -83.858269400000026